Barcelona has set an internal deadline of 31 July to complete the signing of Julian Alvarez from Atletico Madrid, according to reports from Cadena SER radio. The Catalan club remains determined to land the Argentine striker following Robert Lewandowski's departure, but faces significant resistance from the Spanish champions who have repeatedly rejected substantial offers.
The negotiations have stalled over valuation, with Barcelona's latest bid ranging between 120 and 130 million euros. Club president Joan Laporta made it clear the initial 100 million euro offer would not remain on the table indefinitely. Atletico Madrid's chief executive Miguel Angel Gil Marin has adopted an unmovable position, stating the club would reject any figure, even bids of 150 or 200 million euros. This firm stance reflects Atletico's determination to retain their prized asset regardless of financial incentive.
Time Running Out for Barcelona
Sporting director Deco faces mounting pressure with the summer transfer window rapidly closing. Should the clubs fail to reach agreement by the 31 July deadline, Barcelona will pivot to alternative forward targets already being evaluated. Meanwhile, Atletico have instructed Alvarez to report for pre-season training on 10 August following his involvement with Argentina during the 2026 World Cup campaign, signalling their intention to retain the player if no deal materializes.
Alvarez, who has expressed his desire to leave Madrid, remains Barcelona's top forward priority. The 24-year-old has made significant impact in La Liga, where he scored 15 goals across competitions last season. Barcelona's window to negotiate closes rapidly, making the coming weeks critical as both clubs dig in over financial demands.
